State Bank of India, the country's largest public sector bank, has announced recruitment for Specialist Cadre Officer posts on a contract basis. The hiring covers Deputy Vice President positions in Analytical Marketing & Campaign and Digital Marketing, along with a Content Specialist role, with a total of four vacancies. These openings are for the bank's Digital Marketing Department at Corporate Centre, Mumbai, and are aimed at experienced marketing and content professionals from banking, fintech, e-commerce and related industries.
SBI SCO Recruitment 2026 - Deputy Vice President and Content Specialist Posts
Posted 01 Oct 2026Updated 01 Oct 2026CRPD/SCO/2026-27/24
Total Vacancies
4
Last Date
21 Oct
3 days left
Apply Mode
Online
Contract
Status
Apply Now
Recruitment status
Applications open
Last date 21 Oct 2026 · 3 days left
- Notification30 Sept
- Applications Open30 Sept
About SBI SCO Deputy Vice President and Content Specialist Recruitment 2026
Job Overview
- Organization
- State Bank of India
- Advertisement No.
- CRPD/SCO/2026-27/24
- Post Name
- Deputy Vice President (Analytical Marketing & Campaign), Deputy Vice President (Digital Marketing) and Content Specialist
- Job Location
- Mumbai, Maharashtra
- Who Can Apply
- Candidates from anywhere in India
- Job Type
- Contract
- Age Limit
- 25–45 years
- Gender
- All
- Nationality
- Indian
- Tenure
- 5 years (contract initially for 3 years, renewable for 2 more years at the Bank's discretion)
- Notice Period
- Three months' notice from either side or payment or surrender of three months' compensation in lieu thereof
Vacancy Breakdown
Deputy Vice President (Analytical Marketing & Campaign)
1
UR 1
Deputy Vice President (Digital Marketing)
2
UR 2
Content Specialist
1
UR 1
Total4
| Post Name | UR | Total |
|---|---|---|
| Deputy Vice President (Analytical Marketing & Campaign) | 1 | 1 |
| Deputy Vice President (Digital Marketing) | 2 | 2 |
| Content Specialist | 1 | 1 |
| Grand Total | 4 | 4 |
Eligibility Details
Requirements differ by post — open a post to see its own.
Deputy Vice President (Analytical Marketing & Campaign)1 post
- Qualification
- Mandatory: Bachelor's degree in Marketing / Business Administration / Statistics / Data Science / Computer Science, or a related field. Preferred: MBA/PGDM in Marketing/Business Analytics.
- Experience
- Minimum 10 years' post qualification experience in the field of marketing in e-Commerce / Banking Industry / Fintech Company / Information Technology or a consumer facing company. Out of 10 years, at least 3-5 years' experience as a Marketing analyst / business analyst preferred.
- Age Limit
- 33 to 45 years as on 31.08.2026
- Note
- Shortlisted candidates must deliver a 5-10 minute presentation on the relevant job profile as part of the interview.
- Preferred Qualification
- MBA/PGDM in Marketing/Business Analytics
- Preferred Certifications
- Certification in Digital Marketing/Marketing Analytics from universities recognised by accrediting bodies of concerned countries; certification in GA4 and Google Ads
- Place of Posting
- Mumbai and Navi Mumbai (indicative only; may be posted anywhere in India)
Deputy Vice President (Digital Marketing)2 posts
- Qualification
- Mandatory: Bachelor's degree in Marketing / Business Administration / Mass Communication / Digital Marketing or related field. Preferred: MBA/PGDM.
- Experience
- Minimum 10 years' post qualification experience in the field of marketing in e-Commerce / Banking Industry / Fintech Company / Information Technology or a consumer-facing company. Out of 10 years, at least 3-5 years of full-time experience as a Digital Acquisition executive or marketing on social media platforms preferred.
- Age Limit
- 33 to 45 years as on 31.08.2026
- Preferred Qualification
- MBA/PGDM
- Preferred Certifications
- Digital Marketing/Social Media Marketing certification from universities recognised by accrediting bodies of concerned countries; certification in Google Ads, Performance Marketing and GA4
- Place of Posting
- Mumbai and Navi Mumbai (indicative only; may be posted anywhere in India)
Content Specialist1 post
- Qualification
- Mandatory: Bachelor's degree in Marketing / Communications / Journalism / Advertising or a related field. Preferred: certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications or related disciplines.
- Experience
- 5-7 years of hands-on experience in content production, digital operations, or creative coordination roles, ideally in financial services or other regulated industries. Practical experience in a MarTech-driven environment and managing operational aspects of content/creative campaigns across digital channels preferred.
- Age Limit
- 25 to 40 years as on 31.08.2026
- Preferred Certifications
- Certification in Digital Marketing, SEO, Content Writing, Advertising, Creative Writing, Communications or related disciplines
- Place of Posting
- Mumbai and Navi Mumbai (indicative only; may be posted anywhere in India)
Age Limit
33 to 45 years for Deputy Vice President posts and 25 to 40 years for Content Specialist, as on 31.08.2026
Age Relaxation
Relaxation in upper age limit for reserved category candidates as per Government of India guidelines; candidates seeking relaxation must submit the necessary certificates at the time of interview.
Application Fee
General / EWS / OBC
Rs. 750
SC / ST / PwBD
Nil
Selection Process
Each post has its own selection and exam — open a post to see its tests and marks.
Deputy Vice President (Analytical Marketing & Campaign)1 post
- Stages
- Shortlisting — Shortlisting committee decides the parameters; shortlisting is provisional and without verification of documents.
- Interview — Interview carries 100 marks, including a 5-10 minute presentation on the relevant job profile.
- CTC Negotiation — CTC negotiated with provisionally qualified candidates, during or after the interview.
Deputy Vice President (Digital Marketing)2 posts
- Stages
- Shortlisting — Shortlisting committee decides the parameters; shortlisting is provisional and without verification of documents.
- Interview — Interview carries 100 marks.
- CTC Negotiation — CTC negotiated with provisionally qualified candidates, during or after the interview.
Content Specialist1 post
- Stages
- Shortlisting — Shortlisting committee decides the parameters; shortlisting is provisional and without verification of documents.
- Interview — Interview carries 100 marks.
- CTC Negotiation — CTC negotiated with provisionally qualified candidates, during or after the interview.
- 1Shortlisting
The Bank's shortlisting committee decides the parameters and shortlists candidates; shortlisting is provisional and without verification of original documents.
- 2Interview
Interview carries 100 marks and the qualifying marks are decided by the Bank; call letters are sent by email or uploaded on the Bank's website.
- 3CTC Negotiation
The Bank negotiates the cost to company with shortlisted candidates, either during the interview or separately afterwards, in the order of merit.
Salary Structure
Annual CTC is negotiable and depends on experience, current emoluments and place of posting. CTC comprises 80% fixed and 20% variable pay. Annual increment from the second year can be up to 5% of the annual CTC, subject to a performance appraisal score of at least 90%.
Deputy Vice President (Analytical Marketing & Campaign)
Pay: Up to Rs 63 lacs per annum CTC
Deputy Vice President (Digital Marketing)
Pay: Up to Rs 63 lacs per annum CTC
Content Specialist
Pay: Up to Rs 19 lacs per annum CTC
| Post | Pay |
|---|---|
| Deputy Vice President (Analytical Marketing & Campaign) | Up to Rs 63 lacs per annum CTC |
| Deputy Vice President (Digital Marketing) | Up to Rs 63 lacs per annum CTC |
| Content Specialist | Up to Rs 19 lacs per annum CTC |
How to Apply
- 1Register online through the link available on the SBI careers page (current openings)
- 2Scan the latest photograph and signature as per the prescribed format
- 3Fill in the application form with correct personal, educational and contact details
- 4Upload the required documents in PDF or JPEG format
- 5Pay the application fee online through internet banking, debit card or credit card
- 6Submit the application and take a printout of the e-receipt and application form
Documents to Carry / Upload
•Recent photograph and signature (JPEG)
•Detailed resume (PDF)
•ID proof (PDF)
•Proof of date of birth (PDF)
•Caste certificate and PwBD certificate if applicable (PDF)
•Bachelor's Degree certificate (PDF)
•Preferred qualification certificate if any (PDF)
•Preferred certification certificate if any (PDF)
•Experience certificates (PDF)
•Duly filled and signed Biodata form (PDF)
•Latest 3 months salary slips (PDF)
•Form-16 or offer letter from current employer (PDF)
•No Objection Certificate from present employer if working in a Government organisation
•Public Sector Unit or Public Sector Bank (PDF)
•Mandatory undertaking (PDF)
Important Details
- Candidates serving in Government or quasi-Government offices, public sector undertakings, nationalized banks and financial institutions must submit a No Objection Certificate from their employer at the time of interview, and a discharge or relieving certificate at the time of joining.
- Teaching and training experience will not be counted for eligibility.
- If more than one application is submitted for the same post, only the last valid application is retained and the fee paid for the other registrations is forfeited.
- Selected candidates may be posted or transferred to any SBI office in India or deputed to associates, subsidiaries or other organisations.
- Engagement is subject to medical fitness, verification of eligibility, credentials and antecedents, and satisfactory reference reports.
- Candidates with pending disciplinary proceedings or adverse character and antecedents reports are not eligible.
Variable Pay Structure
99 to 100%
Percentage of Variable Compensation: 100%
97 to 98.99%
Percentage of Variable Compensation: 90%
94 to 96.99%
Percentage of Variable Compensation: 80%
90 to 93.99%
Percentage of Variable Compensation: 70%
Below 90%
Percentage of Variable Compensation: NIL
| Score in Performance Appraisal | Percentage of Variable Compensation |
|---|---|
| 99 to 100% | 100% |
| 97 to 98.99% | 90% |
| 94 to 96.99% | 80% |
| 90 to 93.99% | 70% |
| Below 90% | NIL |
Interview Air Fare Reimbursement
Deputy Vice President (Analytical Marketing & Campaign) and Deputy Vice President (Digital Marketing)
Reimbursement Limit: Air fare up to Rs. 15,000 (total for both sides) or actual fare, whichever is lower
Content Specialist
Reimbursement Limit: Air fare up to Rs. 10,000 (total for both sides) or actual fare, whichever is lower
| Post | Reimbursement Limit |
|---|---|
| Deputy Vice President (Analytical Marketing & Campaign) and Deputy Vice President (Digital Marketing) | Air fare up to Rs. 15,000 (total for both sides) or actual fare, whichever is lower |
| Content Specialist | Air fare up to Rs. 10,000 (total for both sides) or actual fare, whichever is lower |
How Experience is Verified
Work experience is reckoned from the details furnished in the Biodata/Resume at the time of shortlisting and interview. Verification is done through an experience certificate issued by the employer, annual performance appraisal letters, a combination of appointment and relieving letters, a combination of offer letter and IT returns, or any other authentic documentary evidence, subject to satisfactory background and reference checks.
Leave
Officers engaged on contract are entitled to 30 days of leave during the financial year, granted by the Bank for genuine and appropriate reasons.
Contact
Email: [email protected]
Frequently Asked Questions
Is there a written examination for SBI SCO Recruitment 2026?
No. Selection is through shortlisting followed by an interview of 100 marks and CTC negotiation.
Can a candidate apply for more than one post?
Yes, but if more than one application is submitted for the same post only the last valid completed application is retained, and the fee paid for the other registrations is forfeited.
Are outstation candidates reimbursed for travel to the interview?
Yes. Candidates called for interview from outstation are reimbursed air fare up to Rs. 15,000 for the Deputy Vice President posts and up to Rs. 10,000 for Content Specialist, on the shortest route in India, against original tickets and boarding pass.
Spotted a mistake in this post? Report it